Kerala Tourism

Kerala, a state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the world. Named as one of the ten paradises of the world by the National Geographic Traveler, Kerala tourism is well known specifically for its attractive nature and hospitality. Its unique culture and traditions, coupled with its varied demography, has made Kerala one of the most popular tourist destinations in the world. Growing at a rate of about 25%, the tourism industry is a major contributor to the state's rapid growth.Early 1980s, Kerala was a unknown destination.Aggressive marketing campaigns launched by the Kerala Tourism Development Corporation—the government agency that oversees tourism prospects of the state—laid the foundation for the growth of the tourism industry. The tag line Kerala- God's Own Country was adopted in its tourism promotions and became synonymous with the state. Today, Kerala Tourism is a world brand and regarded as one of the destinations with the highest brand recall.In 2009, Kerala attracted about 25 million tourists–an increase of 25 % in foreign tourist arrivals compared to the previous year, thus making it one of the fastest growing tourism destination in the world.

Popular attractions in the state include the beaches at Kovalam, Cherai and Varkala; the hill stations of Munnar, Nelliampathi, Ponmudi and Wayanad; and national parks and wildlife sanctuaries at Periyar and Eravikulam National Park. The "backwaters" region—an extensive network of interlocking rivers, lakes, and canals that centre on Alleppey, Kumarakom, and Punnamada—also see heavy tourist traffic. Heritage sites, such as the Padmanabhapuram Palace, Hill Palace, Mattancherry Palace are also visited. Cities such as Kochi and Thiruvananthapuram are popular centres for shopping and traditional theatrical performances.The state's tourism agenda promotes ecologically sustained tourism, which focuses on the local culture, wilderness adventures, volunteering and personal growth of the local population. Efforts are taken to minimise the adverse effects of traditional tourism on the natural environment, and enhance the cultural integrity of local people.

Others Says About Kerala

 

• Kerala - One of the 50 must see destinations of a lifetime - " National Geographic Travel "

• Kerela - One of the 10 paradises of the World - " National Geographic Travel "

• Kerala - One of the 100 great trips for the 21st century - " Travel and Leisure "

• Kerala - One of the ten hot spots for the millennium - " Emirates In-flight Magazine "

• Kerala - One of the ten love nests in India - " Cosmopolitan "

• Kerela - One of the six destinations of the millennium - " Khaleej Times "
   

Why you have to visit Kerala

• Because of its natural beauty.

• Everything in Kerala(Beach,Backwater,Hillstation,Wildlife,Shopping and many more.

• Ayurveda and relaxation tourism.

• Wold class hospitality and wonderful accommodation .

• Kerala special food.

• Above all 100% satisfaction at the end of  trip.

Kerala Tourism Awards

 

INTERNATIONAL AWARDS

World Tourism Travel Council Tourism for Tomorrow Awards
One of the three finalists in the Destination Category - Kerala, 2006

ITB Berlin

Das Golden Stadttor Award for the Print campaign, 2007
Das Golden Stadttor Award for Best Commercial, 2006

Pacific Asia Travel Association (PATA)

Gold Award 2009 for Marketing "Dream Season in Gods Own Country"
Gold Award 2008 for Culture - Utsavam, Kerala Arts Festival
Gold Award 2008 for Consumer Travel Brochure - Kerala Tourism Theme Brochure
Gold Award 2007 for Culture - Aranmula Cultural Village
Gold Award 2007 for Brochure - Destination Brochure Kit
Grand Award for Environment - Zero Waste Kovalam, 2006
Gold Award for Ecotourism - Kumbalangi Tourism Village, 2006
Gold Award 2006 for Publication Ayurveda: The Mantra of Niramaya
Gold Award for the best E-Newsletter, 2005
Honourable Mention for Culture, 2005
Gold Award for Culture, 2004
Gold Award for Ecotourism, 2004
Gold Award 2004 for the best CD-ROM Ayurveda: The Mantra of Niramaya
Gold Award 2003 for the best CD-ROM, Kerala: The Green Symphony
Gold Award for Marketing, 2003
Grand Award for Heritage, 2002

Pacific Asia Travel Writers Association (PATWA)

International Award for Leisure Tourism, 2000-2001

UNESCO Asia-Pacific

Heritage Award - Honorable Mention - Arakkal Kettu, Kannur, 2006

New York ad Festivals

Finalist Award - Kerala Tourism - 2005

NATIONAL AWARDS-Government of India

Most Innovative Adventure Activity -International Paragliding Championship, 2007-08
Best Responsible Tourism Project - Better Together- Responsible Tourism Initiative, Kerala, 2007-08
Best Tourism Film / Audio Visual Presentation 2007-08 for DVD Rhapsodies from God's Own Country
Best Performing Tourism State, 2006
Best Maintained Tourist - Friendly Monument - Sakthan Thampuran Palace 2006
Most Innovative Use of Information Technology, 2005-06
Best Performing Tourism State, 2005
Best Maintained Tourist - Friendly Monument, 2005
Best Publishing 2004-05 for Book on Ayurveda
Best Marketed and Promoted State, 2004
Best Maintained Tourist - Friendly Monument, 2004
Best Innovative Tourism Project, 2004
Best Promotion Literature, 2004
Best Publishing 2003-04 for Book on Panchakarma
Best Performing State for 2003, 2001, 2000 and 1999 - Award for Excellence in Tourism. (For rapid growth, development and advancement in the tourism sector)
Best Practices by a State Government, 2003
Best Eco-tourism Product, 2003
Best Wildlife Sanctuary, 2003
Most Innovative Use of Information Technology, 2002-03
Most Tourist-friendly International Airport, 2002
Most Eco-friendly Destination, 2002
Best Tourism Film, 2001
Most Innovative Use of Information Technology, 2000-01

Outlook Traveller - TAAI

Best State that promoted Travel & Tourism, 2000-2001

Federation of Indian Chambers of Commerce and Industry (FICCI)

Award for Best Marketing, 2003
Award for Best Use of IT in Tourism, 2004

Galileo - Express Travel & Tourism

Award for the Best State Tourism Board, 2006
Award for the Best State Tourism Board, 2005
Award for the Best State Tourism Board, 2003

Net4 PC World

Award for Best website in the tourism category, 2008

Indian Association of Tour Operators' (IATO)

Award for the Best CDs, 2004

NDTV

Business Leadership Award in Travel Category, 2007

CNBC Award

Best Tourism Board, 2009
Best Travel Destination 2009
Best State Tourism Board - Kerala, 2007
Best Travel Destination - Thekkady, 2007

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